Peterson Place branding day always feels a little different. It’s our desert ground, but this year it felt more like our place than ever before.
We went into the day expecting cold temperatures and high winds, but it turned out just about perfect. Good weather, good help, and a crew that made the work go as it should. It was a mix of old hands and new ones, with plenty of kids jumping in wherever they could—learning as they went and not afraid to get right in the middle of it.
Some of the best parts of the day were getting to rope alongside my kids, especially my ten-year-old who has really started to throw himself into the work. And somewhere along the way, after being part of this crew for more than a dozen years, it felt like I truly found my place in it.
Between the work, the laughs, and even the boys gathered around the fire cooking up their castrated snacks, it was one of those days that reminds you why these brandings matter.
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